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  • Ankit Uttam

How Much Ravish Kumar Earns from His YouTube Channel Plus How You Can Make a Career As An YouTuber?

Ravish Kumar is a Ramon Magsaysay awardee journalist.


And with a career spanning 30+ years in journalism, he is already a veteran in his field.


Now whether you agree with his reporting or not, but you have to agree that the guy has been an exemplary journalist and a storyteller. 


In Nov 2022, when he publicly announced his resignation in a 24-minute video on his YouTube handle, the channel already had more than a million subscribers. (The channel was created on Jun 3rd, 2022).


That video has 10 Mn views.


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Now, in 16+ months since he resigned, his YouTube channel has grown to 9.6 million subscribers.


He has uploaded 526 videos on it that has 980,248,263+ views.


In terms of subscribers' rank, his channel is at 394th position.


In India his channel ranks at 214th position.

 

In the News Category on YouTube his channel is at 𝟱𝟳𝘁𝗵 𝗿𝗮𝗻𝗸. 😱


Now think that he is competing with channels like Times NOW, NDTV (His old employer), Republic TV, India TV where there is an army of journalists and support staff who are creating content nonstop, showing live news and what not. 


Basically, they are running their YouTube channels 24 by 7 with an army of people behind it.


And here is a man who have posted only 526 videos on his YouTube Channel in the last 650+ days (Counting from June 3rd when the channel was created).


Now Ravish must be having a small team to help him but it cannot be compared by the army news channel can employ.


So basically, this guy is competing with big media houses by posting less than a video per day.


And in the last 30 days, his subscribers has grown by 710K, which is 81.0% increase from the previous 30 days.


In the last 30 days, his videos have 159.938 million views, which is an increase of 92.4% from the previous 30 days.


So how much does Ravish Kumar Earn from his channel.


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The 𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗘𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗼𝗳 𝗵𝗶𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 (As Per Social Blade) is in the range of $40K  -  $639.8K (𝗜𝗡𝗥 𝟯𝟯,𝟯𝟳,𝟯𝟭𝟰.𝟬𝟬 𝘁𝗼 𝗜𝗡𝗥 𝟱,𝟯𝟯,𝟴𝟬,𝟯𝟯𝟳.𝟰𝟯)


The 𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗬𝗲𝗮𝗿𝗹𝘆 𝗘𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗼𝗳 𝗵𝗶𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 (As Per Social Blade) is in the range of $479.8K  -  $7.7Million or 𝗜𝗡𝗥 𝟰 𝗖𝗿𝗼𝗿𝗲+ 𝘁𝗼 𝗜𝗡𝗥 𝟲𝟰 𝗖𝗿𝗼𝗿𝗲+


Also do not forget, Ravish Kumar can take up sponsorships from different brands and plug them in his videos.


There are so many more ways Ravish Kumar can monetize his brand. 

Those will be additional.


𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗡𝗗𝗧𝗩 𝘄𝗮𝘀 𝗽𝗮𝘆𝗶𝗻𝗴 𝗵𝗶𝗺 𝟲𝟰 𝗰𝗿𝗼𝗿𝗲𝘀 + 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿?


How to Become a YouTuber and Get Paid: Top Tips for 2024


Understanding the YouTuber Landscape


Can you become a successful YouTuber and get paid for your content?


Yes but it's vital to have a clear understanding of the YouTube landscape.


With over 2 billion logged-in monthly users and YouTube being the second most popular social media platform globally, the potential for success is immense. However, it's essential to stay on top of the latest trends, statistics, and demographics to navigate the competitive YouTube environment effectively.


The YouTube landscape is constantly evolving, driven by ever-changing trends in content creation, consumption, and audience preferences. To position yourself as a successful YouTuber, it's crucial to stay updated on the latest trends in video formats, editing techniques, and storytelling methods. By embracing new trends and adopting innovative approaches in your content, you can capture the interest of your target audience and stand out amongst the crowd.


Understanding YouTube demographics is another key aspect of navigating the platform. YouTube has a diverse user base, with viewers from various age groups, interests, and geographical locations. By gaining insights into the demographics of YouTube viewers, you can tailor your content to resonate with your target audience effectively. Conducting thorough research and leveraging analytics tools can help you identify the demographics that align with your content niche and create content that captures their attention.


Another significant aspect of the YouTube landscape is the presence of established creators and channels. While this may seem intimidating, it also presents opportunities for collaboration and growth. Building connections with other YouTubers in your niche can help expand your reach and attract new viewers to your channel. Engaging with the YouTube community by commenting, collaborating, and sharing insights can enhance your visibility and establish you as a valuable member of the YouTube ecosystem.


In summary, understanding the YouTube landscape is essential for your success as a YouTuber. By staying informed about the latest trends, demographics, and community dynamics, you can position yourself strategically and navigate the competitive YouTube environment effectively.




The Economics of Being a YouTuber

As a YouTuber, understanding the economics of your craft is essential. In this section, we will explore the various monetization methods available to content creators and provide insights into average earnings and realistic income expectations.



Monetization Methods for Content Creators

There are several ways in which YouTubers can monetize their content and earn a living from their channels. Let's take a look at some of the most common methods:


  1. Advertising Revenue: Many YouTubers generate income through advertisements displayed on their videos. YouTube's Partner Program allows content creators to earn a share of the advertising revenue generated from their videos.

  2. Affiliate Sales: YouTubers often partner with brands and promote products or services in their videos. They earn a commission for each sale made through their affiliate links.

  3. Merchandise Sales: Creating and selling branded merchandise, such as t-shirts, hoodies, and mugs, is a popular way for YouTubers to generate revenue and engage with their fans.

  4. Sponsorships: Brands often collaborate with YouTubers to sponsor their videos or provide product placements. These partnerships can be lucrative for content creators.

  5. Crowdfunding: Some YouTubers turn to crowdfunding platforms like Patreon to allow their fans to support them directly. This provides a stable source of income for creators.

  6. Licensing: If you create unique content, such as music or artwork, you can license it for use in commercials, films, or other media. This can be a valuable revenue stream for YouTubers with specialized skills.


Average Earnings: Expectations vs. Reality

While it's true that some top-earning YouTubers make millions of dollars annually, it's important to have realistic income expectations as a content creator. The average YouTuber earnings can vary significantly based on factors such as channel size, niche, and engagement. It's crucial to understand that building a successful YouTube channel takes time, effort, and consistency.


While it's difficult to pinpoint an exact average, most YouTubers earn a modest income from their channels. According to a study by Influencer Marketing Hub, the majority of YouTubers earn between $0.30 and $2.50 per thousand ad views. This means that to generate a sustainable income, YouTubers need a large number of views and subscribers.


It's important to approach YouTube as a long-term investment rather than a get-rich-quick scheme. As your channel grows and you diversify your revenue streams, your income potential will increase. Patience, dedication, and a commitment to creating high-quality content are key to achieving financial success on YouTube.


Next, we'll delve into the process of carving out your niche on YouTube and identifying high-demand video topics.


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Carving Out Your Niche on YouTube

When it comes to finding success on YouTube, one of the key factors is carving out your niche. By targeting a specific audience and focusing on high-demand video topics, you can position yourself as an expert in your field. This section will guide you through the process of identifying a YouTube niche that aligns with your passions and skills.


Identifying High-Demand Video Topics

To attract a substantial audience, it's essential to create content that resonates with viewers. Start by researching trending topics on YouTube and popular content categories within your field. Look for gaps in the market where you can provide unique and valuable content. By identifying high-demand video topics, you'll be able to cater to the interests of your target audience and stand out from the competition.


Assessing Your Passions and Skills

When selecting a niche on YouTube, it's crucial to consider your interests and expertise. Assess your passions and identify areas where you have valuable knowledge or skills to share. Choosing a niche that aligns with your interests and expertise will not only make content creation more enjoyable but also allow you to establish credibility and connect with your audience on a deeper level.


By finding your passion on YouTube and targeting a specific audience with high-demand video topics, you can position yourself for success. Remember to research popular content categories, assess your interests and skills, and craft content that is not only engaging but also aligns with your niche. Let's dive deeper into defining success as a digital content creator in the next section.


Defining Success as a Digital Content Creator

Using YouTube as a platform to share your content opens up a world of opportunities. But how do you measure success as a digital content creator? It goes beyond just the number of subscribers or views. Success on YouTube is about achieving your goals as a YouTuber and creating a lasting impact on your audience.


Metrics and indicators of success on YouTube can vary depending on your objectives. While subscribers and views are important, they are not the sole determinants of success. Other key metrics to consider include engagement, revenue, and the impact of your content on your target audience.


Engagement is a crucial factor in determining success on YouTube. It measures the level of interaction and connection your audience has with your content. High engagement can be seen through comments, likes, shares, and the number of times your video is added to playlists. It indicates that your content resonates with your audience and creates a loyal community.


Revenue is another significant measure of success on YouTube. As a digital content creator, your goal may be to generate income from your content. This can come from various sources, such as advertising revenue, sponsorships, merchandise sales, or affiliate partnerships. Increasing your revenue shows that you have effectively monetized your content and have a sustainable income stream.


Setting clear goals and establishing a long-term strategy are essential for measuring and achieving success on YouTube. Define what success means to you and set realistic targets that align with your niche and audience. Whether it's reaching a certain number of subscribers, improving engagement rates, or generating a specific amount of revenue, having clear goals provides direction and motivation.


Remember, success on YouTube is not solely determined by numbers. It is about the impact you have on your audience and the value you provide through your content. As a digital content creator, focus on creating meaningful and engaging content that resonates with your viewers. Stay true to your passions and continue refining your skills to cultivate success in the ever-evolving world of YouTube.


Engaging with the YouTube Community

Building a vibrant and active YouTube community is essential for the success of your channel. By engaging with your audience and fostering a sense of community, you can create a loyal fan base that supports and promotes your content. Here are some effective strategies to connect with your YouTube community and increase audience engagement:


1. Respond to Comments

Take the time to read and respond to the comments left on your videos. This shows that you value your viewers' opinions and encourages them to continue engaging with your content. Responding to comments also helps you build meaningful relationships with your audience.


Pro Tip: When responding to comments, use personalized and friendly language to make your viewers feel appreciated. Encourage further discussion by asking questions and seeking their input on future video ideas.

2. Encourage Likes and Shares

Asking your viewers to like and share your videos can significantly increase audience engagement. Include a call-to-action at the end of your videos, inviting your viewers to like the video if they enjoyed it and share it with their friends and social media networks. This helps spread the word about your channel and attract new viewers.


3. Collaborate with Other YouTubers

Networking and collaborating with other YouTubers can help you tap into their audience and expand your reach. Look for creators in your niche and reach out to them for potential collaborations. By collaborating on content, you can cross-promote each other's channels and introduce your viewers to new and exciting content.


4. Live Streams and Q&A Sessions

Engage directly with your audience through live streams and Q&A sessions. This allows your viewers to interact with you in real-time and ask questions, fostering a deeper connection with your community. Consider using YouTube's live streaming feature or hosting live sessions on other platforms like Instagram or Twitch.


5. Create Community-Driven Content

Involve your audience in the creation process by incorporating their suggestions and ideas into your content. This makes your viewers feel invested in your channel and encourages them to continue supporting and engaging with your videos. Regularly ask for feedback and input from your community to ensure that your content remains relevant and valuable.


By actively engaging with your YouTube community, you can forge stronger connections with your audience and create a thriving community of loyal fans. Remember to listen to your viewers, respond to their comments, and collaborate with other creators to foster a sense of belonging and excitement within your community.


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Creating a Cohesive Brand as a Vlogger

If you want to stand out and succeed as a vlogger on YouTube, it's essential to establish a strong brand identity. Your brand will help you connect with your target audience, build a loyal following, and differentiate yourself from the competition. In this section, we'll explore the basics of channel branding and the importance of consistency in video production.




Channel Branding Basics

YouTube branding goes beyond just creating a catchy username or logo. It's about developing a unique identity that represents who you are as a content creator and resonates with your audience. Start by defining your personal brand. What sets you apart? What are your values, interests, and passions?


Use this information to craft your channel's messaging, tone of voice, and visual elements. Consider your target audience and what they expect from your content. Design a logo and choose colors, fonts, and imagery that align with your brand identity. These elements should be consistent across your YouTube channel, social media profiles, and any other platforms where you have a presence. This will help create a cohesive and memorable brand experience for your viewers.


Consistency in Video Production

Consistency is key when it comes to video production on YouTube. Your viewers should know what to expect when they come to your channel. This includes maintaining a regular upload schedule, ensuring consistent video quality, and staying true to your unique style. By delivering content consistently, you build trust and loyalty with your audience.


Plan your content in advance and create a content calendar to help you stay organized and on track with your schedule. This will also allow you to ensure that your content aligns with your brand identity and meets the expectations of your audience.


When it comes to video quality, aim for professional-looking videos that are visually appealing and engaging. Invest in good equipment, such as a high-quality camera and microphone, and learn basic video editing techniques to enhance the overall production value of your content.


Additionally, develop a consistent style that reflects your brand aesthetics. This includes your video intros, outros, transitions, and thumbnail designs. Use the same fonts, color schemes, and visual elements to create a cohesive visual experience for your viewers.



By focusing on branding basics and maintaining consistency in your video production, you'll establish a strong and recognizable brand that resonates with your audience and sets you apart from other YouTubers.


YouTube Channel Optimization Techniques

Mastering YouTube SEO

To maximize the visibility and reach of your YouTube channel, it's essential to optimize your videos for search engines. By implementing effective YouTube SEO techniques, you can increase your chances of appearing in search results and gaining more organic views and subscribers.


When optimizing your videos for SEO, pay attention to the following best practices:

  1. Optimize Video Titles: Craft attention-grabbing titles that accurately reflect the content of your videos. Incorporate relevant keywords to improve searchability and attract your target audience.

  2. Optimize Video Descriptions: Write detailed and informative descriptions that provide context and value to your viewers. Include relevant keywords naturally throughout the description to improve search ranking.

  3. Optimize Video Tags: Use relevant and specific tags that accurately describe the content of your videos. Tags help YouTube understand the context of your videos and improve search visibility.

  4. Conduct Keyword Research: Perform keyword research using tools like Google Keyword Planner or YouTube's autocomplete feature to identify popular and relevant keywords for your videos. Use these keywords strategically in your titles, descriptions, and tags.


By implementing these YouTube SEO best practices, you can increase your videos' discoverability and attract a wider audience to your channel.


Thumbnail and Title Best Practices

Creating attention-grabbing thumbnails and titles is crucial for compelling viewers to click on your videos. An eye-catching thumbnail and a compelling title can significantly increase your video's click-through rate and improve its overall performance.



Tip: When creating thumbnails, try to convey the essence of your video and evoke curiosity in potential viewers. Use vibrant colors, clear visuals, and compelling designs to make your thumbnails visually appealing and easily recognizable.

When it comes to video titles, consider the following best practices:

  • Create Attention-Grabbing Titles: Craft titles that grab the viewer's attention and pique their curiosity. Use power words, numbers, and actionable language to make your titles compelling.

  • Keep Titles Concise: Optimize your titles for mobile devices by keeping them short and concise. Mobile viewers often have limited screen space, so a concise title that conveys the main idea is more effective.

  • Use Keywords Strategically: Incorporate relevant keywords in your titles to improve search visibility. However, ensure that your titles remain natural and not overly stuffed with keywords.


Remember, thumbnails and titles serve as the first impression of your video. Invest time and effort into creating visually appealing thumbnails and attention-grabbing titles to attract more clicks and engage your audience.


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Joining the YouTube Partner Program

Joining the YouTube Partner Program (YPP) is a significant milestone for any aspiring YouTuber. Not only does it offer the opportunity to monetize your content and earn revenue from your videos, but it also provides access to a range of creator tools and resources to help you grow your channel. In this section, we will discuss the path to joining YPP and explore alternative monetization strategies for YouTubers.


The Path to Joining YPP

In order to join the YouTube Partner Program, you need to meet certain eligibility requirements.


These requirements include:

  • Get 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or

  • Get 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.

  • Complying with all YouTube Partner Program policies and guidelines


Once you meet these requirements, you can apply for the YouTube Partner Program through your YouTube Studio dashboard. It's important to note that meeting the eligibility criteria does not guarantee acceptance into the program. YouTube will review your application and channel to ensure compliance with their policies and guidelines.


Upon acceptance into the YouTube Partner Program, you will gain access to various monetization features, including ad revenue, channel memberships, and Super Chat. You will also have the opportunity to enable monetization on your existing videos and future uploads, allowing you to start earning money from your content.


Alternative Monetization Strategies

While joining the YouTube Partner Program is a popular choice for many YouTubers, there are also alternative monetization strategies to consider. These strategies can provide additional streams of income and complement the revenue earned through YPP.


Some alternative monetization strategies include:


  1. Patreon: Patreon is a platform that allows creators to offer exclusive content and perks to their supporters in exchange for a monthly subscription fee.

  2. Brand Partnerships: Collaborating with brands and creating sponsored content is another effective way to monetize your YouTube channel. By partnering with relevant brands, you can earn revenue through sponsored videos and product integrations.

  3. Crowdfunding Platforms: Platforms like Kickstarter and Indiegogo can be utilized to fund creative projects or special initiatives related to your YouTube channel. By engaging your audience and offering unique rewards, you can generate financial support for your content.


Exploring these alternative monetization strategies can provide you with additional financial stability and flexibility as a YouTuber. It's important to consider your channel's niche, audience, and content when deciding on the most suitable monetization approach.


Conclusion


To become a successful YouTuber, remember to identify a niche that aligns with your passions and skills. This will help you stand out in a competitive landscape and attract a dedicated audience. Additionally, consistently creating high-demand video topics will keep your viewers engaged and coming back for more.


Once you have established your niche, focus on building a cohesive brand that reflects your personality and resonates with your target audience. Consistency in video production, engaging with the YouTube community, and optimizing your channel for maximum visibility are essential steps to grow your YouTube presence.


Lastly, as you strive to monetize your YouTube channel, consider joining the YouTube Partner Program and exploring alternative revenue streams such as brand partnerships, crowdfunding platforms, and merchandise sales. Remember that success as a YouTuber takes time, dedication, and perseverance, but with the right strategy and mindset, you can turn your passion for creating content into a thriving career.


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FAQ

Q: How do I become a YouTuber and get paid on YouTube?

A: To become a YouTuber and get paid on YouTube, you need to start by creating a YouTube channel, producing engaging content, and building a loyal subscriber base. You can monetize your channel through various methods such as advertising revenue, affiliate sales, sponsorships, and merchandise sales.


Q: What is the current landscape of YouTube?

A: YouTube is a highly popular platform with a diverse audience. The latest trends in content creation include vlogs, gaming, beauty and fashion, and educational videos. YouTube viewers range across different age groups and geographical locations, providing a vast potential reach for content creators.


Q: How can I monetize my YouTube channel?

A: You can monetize your YouTube channel through various methods, including advertising revenue, where you earn money from ads shown on your videos. Other options include affiliate sales, where you earn a commission for promoting products or services, sponsorships, merchandise sales, crowdfunding, and licensing your content.


Q: What are the average earnings of YouTubers?

A: The average earnings of YouTubers can vary significantly depending on factors such as the number of views, subscriber count, and monetization methods used. While some top-earning YouTubers make millions of dollars, it's important to have realistic income expectations and understand that success on YouTube takes time and dedication.


Q: How do I find my niche on YouTube?

A: Finding your niche on YouTube involves identifying high-demand video topics and researching popular content categories. It's also essential to assess your passions and skills to find a niche that aligns with your interests and expertise. By targeting a specific audience, you can attract loyal viewers and stand out in a crowded space.


Q: What are the indicators of success on YouTube?

A: Success on YouTube can be measured through various metrics, including subscriber count, views, engagement (likes, comments, and shares), and revenue. However, it's crucial to define success based on your personal goals and aspirations as a content creator. Setting clear objectives and implementing a long-term growth strategy are essential for achieving success on the platform.


Q: How can I engage with the YouTube community?

A: Engaging with the YouTube community involves building relationships with your viewers, fostering a sense of community, and encouraging audience engagement through comments, likes, and shares. It's also beneficial to network with other YouTubers and collaborate on content, as this can help you expand your reach and gain exposure to a wider audience.


Q: How can I create a cohesive brand as a vlogger?

A: Creating a cohesive brand as a vlogger involves establishing a brand identity and aesthetics that align with your content and personal style. Consistency is key in video production, including maintaining a regular upload schedule and ensuring consistency in video quality and style. A strong brand presence helps you stand out and attract loyal viewers.


Q: How do I optimize my YouTube channel for maximum visibility?

A: To optimize your YouTube channel, you need to master YouTube SEO techniques such as optimizing video titles, descriptions, and tags with relevant keywords. Conducting keyword research specific to YouTube is important for targeting your audience effectively. Additionally, creating attention-grabbing thumbnails and titles can increase click-through rates and improve visibility.


Q: How can I join the YouTube Partner Program (YPP)?

A: To join the YouTube Partner Program, you need to meet certain requirements and eligibility criteria set by YouTube. These include


  • Get 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or

  • Get 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.


Alternatively, you can explore alternative monetization strategies such as Patreon, brand partnerships, and crowdfunding platforms.





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About

My name is Ankit Uttam

I'm an Author (20+ books- A few of them have been on bestsellers charts too), and I'm a solopreneur who is trying to learn each day about how to navigate this growing space and also help a few people along the way.

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